Digital Marketing

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Digital Marketing


1 Month



4.25 (634)

 Over one-third of CMOs believe that digital will account for 75% of marketing spend in the next five years. Blogs and usage of videos on landing pages have 63% more influence over purchasing decisions than the newspaper. Move forward with time and trends by taking this course on Digital Marketing to provide a perfect global exposure to your business at minimum cost possible. This course will help you to observe the digital landscape properly and develop an influential presence online. At the end of this course, you will be efficient enough to build up your own digital marketing strategy to reach maximum number of clients and customers in market. Good luck!

What Will I Learn?

    1) Overview of Digital Marketing

           i) Fundamentals of Digital Marketing

          ii) Digital Marketing Techniques and Strategies

         iii) Analysis of Market trends 

    2) Search Engine Optimization(SEO)

           i) Introduction to Search Engines

          ii) SEO techniques

         iii) Advertisements

          iv) SEO Marketing Strategies

    3) Briefings

           i) Online payments

          ii) Disability Web Access

         iii) Surveys and Forms

          iv) Affiliate and Voucher Marketing

           v) Crowd Sourcing

    4) Social Media Marketing

           i) Facebook

          ii) LinkedIn

         iii) Blogs

          iv) Twitter

           v) Google+

    5) Web Marketing

           i) Google Ad words

          ii) Google My Business

         iii) Video Marketing- YouTube

          iv) E-mail Marketing

           v) Mobile Marketing

    6) Inbound Marketing

           i) Concept of Inbound and Outbound Marketing

          ii) Inbound Marketing Techniques

         iii) Implementation of Inbound Marketing

    7) Analysis

           i) Web Master Tool

          ii) Google Analytics

         iii) Tracking of Success

          iv) Advanced level Remarketing Strategies

    8) Current Trends

           i) Lead Generation

          ii) Marketing Automation

         iii) Online Reputation Management (ORM)

          iv) Media Buying and Planning

           v) Growth Hacking


Price : 5999